Digital marketing strategies work amazing wonders for companies big and small…when done right.
Unfortunately in the past 12 years, I’ve had to “take over” the work left behind by many agencies and individuals who were…in nice words: Not so marketing-proficient, or they simply did not care about their clients for the long-term.
This is why I created Nurture: to nurture well-deserving companies so they grow consistently over time.
I’ve been lucky to make friends with, learn from and collaborate with some of the best marketing minds in the world.
I’ve also had the honor to work some of the best business owners in this time period, to solve digital marketing and revenue challenges.
Key Advantages of Working With Me
- Helped to generate hundreds of millions in revenue for Southeast-Asia businesses, primarily in the service sector; through a fulfilling 12-year career (and counting!)
- My wide range of Digital Marketing options for different businesses: Digital marketing strategies, Social Media Ads (Meta, IG, LinkedIn, Twitter), Google Ads (SEM), Website Optimisation, Organic Content (SEO included), Marketing & Funnel Strategy
- Business and marketing network: I know the right people across various business expertise and groups; and am also in the right marketing masterminds for strategy discussions
- Unique personality-based framework that utilises MBTI, enneagrams and human design to go DEEP in understanding businesses’ best audiences and what gets them to respond well
- Access to reliable team over the years, for projects of different scales and requirements
- Online research capabilities: I have the unique ability to constantly find detailed, even unexpected information for business and marketing strategies, tactics and ideas in various areas of the Internet
- Fine balance between technical, numbers and creativity: I provide a wide range of creative marketing ideas, while being completely comfortable with numbers and understanding the technicals necessary to execute what needs to be done
- That Problem-Solving Gift: For any problem, I can completely “see” the solution that others miss, step-by-step, from start to end
- Worked closely with businesses in over 60 industries: Healthcare, F&B, startup tech, early childcare products, beauty, bereavement, investment, public relations, real estate, insurance and so on
- Experience with clients from a wide range of cultures: MNCs, Large & Small SMEs, Civil Service organisations
"Never has man reached his destination by persistence in deviation from the straight path." - Mahatma Gandhi
Therefore here are my core Life Values, They Keep Me on "the straight path"...That Make Me Who I am:
- Reliability
I do what I say I will every time, not just the things I say to other people, but what I say to myself as well. - Kindness, compassion, and respect for others and myself
My actions never violate the rights of the people around me.
I treat people with respect just as I expected to be treated with respect. - Courage
I am not afraid to take the necessary risks. I can be fearful or afraid and still do something anyway. - Determination
I can accomplish anything that I set my mind to.
The conviction that all my dreams will become reality. - Curiosity, Open Mind
I will never stop learning about new things in life and trying them out. - Honesty
I am willing to be straightforward about matters with people, and also with myself. - Self-discipline
I am willing to stay consistent and take necessary steps towards the goals I set for myself.
Some Clients I've Loved Helping:
Digital Marketing Case Studies:
Cold Storage Kids Run is Singapore’s first kids-focused running event – not only giving seasoned child runners a chance to expose themselves to competition, but also serving as a stepping stone for first time runners, introducing them to the world of healthy and active living.
Happy Runners, Happy Client:
Signed up 200+ happy families to participate and create memorable experiences together, over 350% ROI for event organisers, big wave of brand publicity for the Cold Storage event.
This client is one of the more well-known group of hospitals and clinics that has a wide variety of specialties, thousands of staff and receives millions of patient visits each year.
Healthy patients, Happy Client:
Year-on-year, strategised with the company to bring about 6-figure growth of monthly SEO organic website traffic, as well as a high 5-figure growth in relevant keywords.
Bluenest: Digital real estate agency in Singapore that helps locals to buy, sell and rent property through technology.
Delighted homeowners, tenants and landlords:
Hundreds of enquiries and sign ups for the company, buildup of brand awareness in the highly competitive Singaproe real estate market.
Elliot & Co: SME and Startup-focused PR cross-border agency in Singapore, Malaysia and Indonesia that helps underdog business owners and founders to secure media coverage and boost their branding at an affordable rate.
Bridging brilliant minds and journalists:
Growth in thousands of leads for the brand across many years, improved brand presence and top-of-mind in the most relevant target markets.
Passion to Profit: Workshops conducted by Joel Bauer, the international “mentor’s mentor” of speakers, presenters and online marketers like Jordan Belfort, Peng Joon, Alex Mandossian, Mark Victor Hansen, T. Harv Eker, Robert Allen, etc.
They needed to find a large volume of high-quality attendees for their consecutive workshops in Singapore on a tight deadline.
Mission accomplished:
Consistently high class attendances, led to an estimated ROI of 2349%
SQFT Global Properties: They market property developments across dozens of cities and countries; and were seeking additional prospects for their overseas condominium project.
Happy Buyers, Happy Client:
Dozens of additional prospects were generated, which led to multiple property unit sales.
Non-profit, overseas subsidiary agency to the National IT Industry Promotion Agency (NIPA), affiliated with the Ministry of Science and ICT (MSIT) of the Republic of Korea, supporting Korean IT SMEs to venture into Singapore and ASEAN markets.
They were holding their annual K-Startup Grand Challenge and needed help to attract participation with a relatively-tight deadline.
Promoting the Dreams of Driven Startup Founders:
Through marketing campaigns, K-Startup Grand Challenge received an astronomical number of qualified applications from startups which were willing to fill up pages of detailed application information.
Some Kind Words from Awesome People
Working with talented teams lead to great outcomes; and it feels great when my efforts are appreciated
More Tidbits about Me
- Over 15 years of bird ownership, but haven’t been able to keep many plants alive (yet!)
- Buddhism-Leaning Freethinker who learnt to sing by practicing Worship songs with one of Singapore’s best Christian vocal coaches
- Spirituality and Personal Development: Mindfulness, Meditation, Tarot & Oracle, Crystals, Sound Healing
- Enjoyed more than a Decade in the ACG (Anime, Comics, Gaming) community. On both sides of the camera lens; and dabbled with makeup and sewing as well